Children of all the age group and majority of home makers and male heads watch television in all the peak hour transmission, thus having maximum exposure of advertisements.
Bhatia studied the influence of TV advertisements on adolescents of Baroda city. He also learns to become more stubborn and impatient.
Social concepts important for the general public are understood with the help of the above-mentioned marketing strategy.
The last group corresponds to the role of the child as actor, participant and salesperson. In this way, the child will not get influenced very easily by advertisements. Children become the main target for advertisers since they belong to the most naive and easily-influenced category in the society.
Most of the products advertised on TV were being purchased by the respondents even when they considered many of these commodities unnecessary.
One of the most important aspects of advertising is that it can boost the revenue of not only the company but also the country.
However, advertisements that aim at influencing children to hike sales raise several questions. An average child is exposed to over 40, advertisements over the television, internet, magazines, newspapers, etc. Modern history is full of such instances when negative advertisements change the whole future of the nation also caused wars.
However, the marketers forget that these advertisements are being watched by kids, too. As pointed out by Unnikrishan and Bajpai, "In India, advertising on TV is, today, creating a set of images especially for the Indian child, alongside a host of other dominant images for the rest of its audience.
According to Nabankar Gupta the director of sales and marketing, Videocon, "The under 16 age group is extremely important for the consumer durable business as they are major influencers in deciding on the product as well as the brand.
There are a lot of commercials out there that try to relate their products with intimacy, for example, deodorants. Advertisement of products such as soft drinks can create a huge customer base but it is a known fact that ingredients comprised in the item are harmful to the health of the consumers.
The advertisement is used by the government to promote schemes across the length and breadth of the country. On the average, children in Delhi watch 17 hours of TV every week which means that at least 50 percents of them watch significantly more than this average figure children spend more time in front of the small screen than on hobbies and other activities, including home work and meals.
Advertising especially when it targets the child, powerfully promotes a consumer culture and the values associated with it. Stimulated feelings of needs and desire tend to occur in the form of powerful imperatives.
For the TV advertiser, children are a very attractive target group to be cultivated. The children of non-TV age did not take advertisements seriously. The impact of advertising does not function in isolation but it is dependent upon a host of other factors like the nature of advertisement viewing behaviour, socio-economic status, consumer habits and tastes of individuals and their families and the degree and direction of their perceptions.
Most advertisements also relate to physical intimacy. Positive impact of advertising: Promotion of public services: For example, no smoking ads, ads on living an eco-friendly life, etc. The less advantaged children who are being urged to conform to the ways of a society and to a value system they can hardly comprehend.
AptParenting Staff Last Updated: People can compare and contrast more than one product and service to hone in on the best choice. Advertising aimed at children in India is not quite so precise yet, but it's getting there.
It can have a tremendous impact on the social environment because new jobs are created. When these urges remain unfulfilled, such children may grow up with lots of resentment against their parents and the existing social set up.
On the other hand, the child from a poor family class may be forced to acknowledge that the life styles of the affluent class are the only legitimate ones. Through this, a marketer secures a long term sale of his goods.
TV Advertising and its Effect on Children Today’s children are unique in many ways from previous generations, but perhaps the most influencing on our young children today is Television advertisements.
Overall view on advertising Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media -- TV and radio commercials, print ads, billboards and more recently, product placement. Essay about The Negative Effects of Advertising on Children - What are some the implications media is having on the youth of today.
Are parents competing with sophisticated physiologically designed media to keep their children healthy and safe.
Essay about Effects Of Alcohol Advertising On Children - There is ample proof that children and youth are exposed to and recall alcohol advertising, and increasing evidence of associations between liking alcohol advertisements and under-age drinking. Advertisement has many effects on people and some of them are health and safety risks from false fact advertising, subliminal advertising, and deceiving children advertising.
The false fact advertisements are deceiving people and lead them to buy products which it will affect negatively on them in the future.
A study by Unnikrishan and Bajpai (), on the "impact of television advertising on children" drew the following conclusions. i. TV messages have different meanings for children from different social segments.
ii. Children in India, are being exposed to what might be termed an unreal reality.The effects of advertising on children essay